"If you miss the opportunity to sell to China, you will miss the future” according to Jack Ma founder and CEO of Alibaba.
The University of Amsterdam Business School in cooperation with Groningen Confucius Institute Amsterdam and the Industrial and Commercial Bank of China - ICBC, offers a two-day masterclass Doing Business in Contemporary China to provide executives, business practitioners and entrepreneurs an understanding and insight in China’s contemporary business landscape, current and future business developments and opportunities for business in and with China.
About the programme
"We have Chinese voices in most of the global discussions to understand China’s view on global and regional issues….as the country seeks a larger role in shaping the global economic order”
This masterclass on 23 & 24 November addresses a list of topics including Chinese business culture and tradition, the central role and involvement of government, the emergence and growth of contemporary entrepreneurs and their global firms and China’s companies’ global expansion (globalization) through outbound Chinese M&A.
The lectures will be given by China-experts at the Confucius Institute, ABS researchers familiar with China’s business and entrepreneurship, executives from Chinese firms, and case studies. In addition to the Master Class, a study trip to China may be organized. This trip will include company visits and seminars if a sufficient number of participants are interested in traveling to China.
After this programme you will:
Have a good understanding of the business landscape in contemporary China
Gain insight into the important role of government in China’s economy and business
Have an understanding of the social and cultural aspects of Chinese business
An overview of contemporary Chinese entrepreneurs and their businesses
Get an insight into business opportunities in China
The course is designed for business professionals, practitioners, entrepreneurs and executives who are involved, or plan to be involved in business in/with China and are interested in understanding China’s contemporary business landscape, the role and impact of the government, challenges and opportunities for Dutch and European large firms and startups.
Faculty & Speakers
Tsvi Vinig, University of Amsterdam Business School and, Kuang Yaming Professor at Jilin University, China - Course coordinator
Jingyi Liu, Chinese Director of Groningen Confucius Institute Amsterdam and Associate Professor of Communication University of China
Xuefei Cao, Director of Groningen Confucius Institute, Managing director Dutch study centre Fudan University, China
Mario Fan, Managing Partner and CEO, V2Future
Jin Weihuang, ICBC Amsterdam, Deputy General Manager
Fact & Figures
Dates: 23 + 24 November 2017
Schedule: 9.00-17.00 including an evening programme on the 23rd
Location: Amsterdam Business School
Fee: €1595 Alumni will receive 10% discount
Mode: Part-time, short-term
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