In this globalizing world China has become a common business partner to many companies. Many entrepreneurs like to do business with China but the big cultural differences and failures hold them back. Companies are looking for specialists with knowledge of the Chinese culture and language who can help them to discover and enter the market in China. By doing this minor Entrepreneurship in China you will enlarge your possibilities in the international business market. Finally, you can also enter the Chinese market with your own business plan!
In this part you will be taught the way Chinese do business in a Chinese business environment and you can act accordingly. You learn how to apply marketing in China. Subjects that will be taught are Chinese economics, import/export issues, strategic management and Chinese (online) marketing. This part will be completed by writing a business plan for your own company or for local SME’s.
The Culture part will focus on business etiquette and basic cultural values in Chinese society and the business environment. Aspects like geography, people, history, philosophy, law and communication, but business cases will also be discussed. The student will complete this part by writing a report that should also support the business plan.
Students will learn specific vocabulary of Business Chinese after having obtained some basic knowledge of the Chinese language. With support from the Groningen Confucius Institute we will offer optimum quality and this part will be completed with a certificate of the BCT test. (Business Chinese Test) The Business Chinese Test is an internationally-acknowledged exam from the Ministry of Education in China.
After obtaining this certificate, students have the possibility to attend a Summer Camp in Beijing at the Communication University of China for 2 weeks, or in case students display excellence they have the opportunity to obtain a scholarship in China for six months or longer. With a good business plan they will also have the opportunity to execute their plans in the International Business Talent program, or Value 050. Another option to use the knowledge will be doing an internship in China.
Target group: Hanze students/Exchange students
Period: Semester 1 or 2
Prerequisites: Interview in which the student shows interest in business and specific interest in the Chinese market and culture
Language: English (Dutch if there are no exchange students)
Students: min.- max. 12-25 per semester
Contact person: Marieke Havinga, email: email@example.com
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